Have you ever thought what goes on in the mind of a young 26 year old E-Liquid entrepreneur

Let’s begin



The Clean Vape, e liquid, e cigarette

All of our flavors are free of Diacetyl, Acetyl Propionyl and Acetoin. Our mission as an E Liquid Manufacturing company was to remove these ingredients completely from our line of E Liquids.

In this episode of the HFE podcast we talk to Raffi Tasmajian.

A 26 year old entrepreneur who’s come up with is own life of E-Liquid juice free of all harmful chemicals called The Clean Vape. Raffi is quite the interesting person and given his ability to create something from scratch at this magnitude is admirable.

In this episode we dig into the ups and downs of business, life and time. We discuss our thoughts on marketing, social media and establishing trust in a community such as Facebook groups, Reddit and other platforms. Raffi explains how he was able to turn his E-Liquid idea into a reality.How he executed his strategies and furthermore, what type of mind set it takes to be able to create a six figure on-line business. In a time where the popularity of E-cigarettes and E-cigarette juice has become mainstream. Many challenges have arose for The Clean Vape.

Recently on May 10th, 2016 the FDA published a blog post on their website. In a recent statement “Products that would be “deemed” to be subject to FDA regulation are those that meet the statutory definition of a tobacco product. Including currently unregulated marketed products, such as electronic cigarettes (e-cigarettes). In addition cigars, pipe tobacco, nicotine gels, water pipe (or hookah) tobacco, and dissolvables not already under the FDA’s authority. The FDA currently regulates cigarettes, cigarette tobacco, roll-your-own tobacco, and smokeless tobacco.”

This basically means that currently the FDA does not regulate the use of E-cigarette and E-Cigarette juices. Hence moving forward in the next couple of years they will be taking over. In order for these company’s like The Clean Vape to stay in business there will be requirements that need to be met along side applications which will cost high six figures. Close to millions of dollars. Okay so, the FDA isn’t sure that e-cigarettes are safer than cigarettes because of harmful chemicals such as Diacetyl, Acetyl Propionyl and Acetoin an other harmful chemicals which are in many E-cigarette juices.

“As such, given the existence of toxic chemicals in at least some e-cigarettes and the fact that most contain nicotine, FDA believes that its oversight of these products (which would occur if this deeming ruling becomes final) is appropriate for the protection of the public health.” – FDA

In a time where the popularity of E-cigarette and E-Liquid juice has become main stream, many challenges have arose for The Clean Vape.


The FDA requirements

  • Register with the FDA and report product and ingredient listings;
  • Only market new tobacco products after FDA review;
  • Only make direct and implied claims of reduced risk if the FDA confirms that scientific evidence supports the claim and that
  • marketing the product will benefit public health as a whole; and
  • Not distribute free samples.
  • In addition, under the proposed rule, the following provisions would apply to newly “deemed” tobacco products:
  • Minimum age and identification restrictions to prevent sales to underage youth;
  • Requirements to include health warnings; and
  • Prohibition of vending machine sales, unless in a facility that never admits youth.

Most of all what I love is their entire mission to produce the highest quality of E-Liquid juice and thus far have been on the right track. “We pride ourselves in making 100% diketone free E-Liquid. All of our juices have been independently tested to be free of diketones (substances known to pose inhalation risks). Chemicals mentioned would be associated with popcorn lung. Which is a condition that can cause irreversible damage to your lungs. 74.2% of most popular E-Liquid on the market have been found to contain diketones, and other harmful chemicals. Vape Safer, Vape The Clean Vape.”

In addition, The Clean Vape have created high quality E-Liquid juice we get it. Which is fantastic because they are essentially upping the ante an becoming the “Industry Standard”. Raffi and his team at The Clean Vape can overcome this obstacle and continue to stay in business.

Now given the fact that on-line business is becoming more an more popular. A few small things that can be utilized when starting a website or Personal blog or business/ eCommerce site which can be incorporated into whatever your niche is. Creating a website using WordPress and “Plug Ins” ( Like an App for your website) which enhances the optimization of your website. The plug in help you to become discovered and found in search engine directories. Examples, Google, Bing, Yahoo, Etc. Raffi and I also discussed our thoughts on fear of failure, overcoming negative energy, staying consistent and believing in yourself. Surround yourself with like-minded people.

If you’re planning on starting a website check this stuff below !

  • WordPress – If you’re going to start a website on your own I recommend using WordPress. The best place to start for your personal blog or business site https://wordpress.com
  • Theme Forest – Theme forest is a market place for different types of WordPress Themes. Templates for your website. additionally, You can buy and sell HTML templates as well as themes for popular CMS products like WordPress, Joomla and Drupal. Customers can buy this product based on complexity, quality and use of the file. http://themeforest.net/
  • Yoast SEO – Yoast is a really cool plug in. The Standford when it comes to SEO for many marketers. Check it out https://yoast.com/ They’ve got some great eBooks and some really great blogs along side a really helpful community!

Start with these three first and then you can move on to the next phase. Also check this link out for further information about how to use WordPress to create a website. https://en.support.wordpress.com/using-wordpress-to-create-a-website/

In conclusion I hope this information was useful to the HFE podcast audience. In addition, I am not an E-Cigarette, E-Liquid expert, but I did find this helpful article that gave me some great insight to this exact same topic. Check it out here http://ecigarettereviewed.com/fda-proposes-deeming-regulations-for-e-cigarettes

Finally, If you have any questions or perhaps you would like to share a topic which you would like to be featured on the HFE podcast about Health, Fitness Entrepreneurship, business and etc please shoot us an email at [email protected] and we would love to discuss and bring some diversity, and value to our audience here at the Health, Fitness & Everything Else podcast! If you have any feedback please send me an email at [email protected]


About The Author

Jack Rousian is Entrepreneur & Business owner. The 28 year old Personal Trainer, Corrective Exercise Specialist, and Performance Enhancment specialist has been in the industry professionally for 10 years in Los Angeles, California. He is the founder of JRT Fitness a personal & athletic training service and is also a partner, CEO of Guardian Shield Insurance services, as well as a Patent holder. He is a blogger, and enjoys working on Startup Companies

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